There are many marketing lessons we can learn from annoying broadcast messages. We’ve all seen them, and we hate them. But they are so successful. We keep seeing them recycled after months and sometimes years. Which means that there is something right about it that makes people continue to share it. If only we could have that type of marketing for our startups right? So let’s see what we can learn from it. 1. Appeal…
Convenience is over rated. Everyday, there is a new startup promising to help you do something more conviniently. We have to do this because that is what businesses are built on. Making things easier. However, not all things should be made more convinient. The difference between the previous level of difficulty and what you propose should be large enough for the user to be willing to pay. The true cost of convenience You have to…
Almost everyone predicts that solar energy is going to be the main source of energy in the future. I don’t disagree. However, instead of solar panels, solar fuels. Despite all the benefits, the fact is, the initial costs make solar panels limited to certain people. In Nigeria for example, a 1.2 million Naira setup will not take you off the grid, and very few people have 1.2 million sitting around. You could say all the…
Digital Education: The Need In Nigeria, it is common knowledge that the state of education is in need of a revolution. Most of the schools lack proper infrastructure and the curriculums are mostly outdated. In this information age, such education is both inadequate and unsustainable. It has also become obvious that the rot in the educational system is far too big for the government to handle and it will then fall in the hands of several enterprising individuals.…
A reply to one of my posts on radar.techcabal.com says I should try and generate 10 ideas a day so they are!!! 1. A Nigerian art marketplace (eBay for art) A joint place for artists to display and auction their art. Focused on beautiful visuals and art promotion. 2. A marketplace for artisans (sort of like Etsy.com) A place where the numerous people that make bags, shoes, clothes, beads, jewelry e.t.c. can put them up…
Cron jobs!!! So today’s idea is actually an extension of my idea for 10/7/16. It was a way to get a service done on schedule. So. I was discussing that idea with a couple friends and 2 issues kept coming up. 1. How to Verify the Service Men Idea! Social proof! Apart from getting scanned copies of their ID cards and utility bill to verify their names and addresses, every service man’s profile is tied…
Idea generation today was very dificult. I thought and thought but couldn’t think of anything worthwhile. Then it came to me. I had a problem finding solutions to problems. That was until I realised that “I had a problem”. My problem was idea generation. Which means that all I had to do was think of a solution to this problem. Who needs it, all the entrepreneurs looking for quality ideas. If you are joining me…
My idea for the day. Real live cron jobs! If you’re like me, then you hate doing repetitive menial tasks. Laundry, gardening, even having to go get my hair cut. There’s always something more important and I feel like I’m wasting precious time on these activities. However, they must be done. I can’t afford to be dirty, keep a forest in front of my house or beat the world longest hair record. Cron Jobs -…
Have you ever been really broke and started remembering all the times you spent money anyhow? Have you ever wondered how much money you’ve spent on food? Or clothes? Or novels? Or partaysss? Have you ever been hungry and thought about all the times you wasted food? Do you know what takes most of you money each month? Money Problems The problem is that we don’t have a way to actually track our expenses and…
I have always wanted to be an entrepreneur. At least since when I understood what it meant. I have read numerous books (sometimes bought with the last of my money). I have nurtured the dream and have grown it to maturity. Lonely Entrepreneur? However, since the turn of the year, I have been going through a mental conflict. No one seemed to get it, no one seemed to understand. I had a passion deep within…
